Case Study: Building Profits Through Relationships
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Case Study: Building Profits Through Relationships

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An important element of success when doing business in China is establishing strong relationships with partners. Computer Aid Inc. (CAI), an American outsourcing service provider, didn’t have a long-term strategy for the China market. But they did have a paying customer and a manager who was wise enough to focus on building relationships. David Broderick, former Director of Global Services Delivery, shares CAI’s China story.

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