Software Productivity Research (SPR), an American software and consulting firm, came to China looking to establish a foothold in the defense sector. Unfortunately, after operating for three years, SPR lacked significant sales and exited the market. In this case study, general manager Michael Bragen shares details about SPR’s efforts in China as well as some insights learned from this experience.
China BizConnect
12订阅 12集
Choosing the Best City in China for Your Tech Company
Succeeding With an Expat Manager in China
A Disciplined Approach to China Market Entry
Making a Successful Digital Entry in China With Jons Slemmer
Opportunities for Foreign Vendors in China’s IoT Market
Trade Shows Pt. 2 - Making Your First Show a Success
Trade Shows Pt. 1 - Benefits and Show Selection
Case Study: Analytics Software Company Goes It Alone In China
Case Study: Building Profits Through Relationships
Why Foreign Software Vendors Should Carefully Consider China
Welcome to China BizConnect
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