Case Study: Selling Software Productivity Tools & Services in China
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Case Study: Selling Software Productivity Tools & Services in China

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Software Productivity Research (SPR), an American software and consulting firm, came to China looking to establish a foothold in the defense sector. Unfortunately, after operating for three years, SPR lacked significant sales and exited the market. In this case study, general manager Michael Bragen shares details about SPR’s efforts in China as well as some insights learned from this experience.

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