One of the first steps in doing business in China is establishing relationships with potential partners and customers. To do this, you will want to meet people face-to-face. A trade show is a great venue to attract a crowd and to have many conversations in a short period of time. In this episode, Michelle Zou discusses the reasons why foreign technology companies should include trade shows in their China go-to-market strategy and provides recommendations for choosing the right shows and getting expert advice.
China BizConnect
12订阅 11集
Succeeding With an Expat Manager in China
A Disciplined Approach to China Market Entry
Making a Successful Digital Entry in China With Jons Slemmer
Opportunities for Foreign Vendors in China’s IoT Market
Trade Shows Pt. 2 - Making Your First Show a Success
Case Study: Analytics Software Company Goes It Alone In China
Case Study: Selling Software Productivity Tools & Services in China
Case Study: Building Profits Through Relationships
Why Foreign Software Vendors Should Carefully Consider China
Welcome to China BizConnect
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