12 So, for example, what else would you do with a key

0 Intro-Marily Oppezzo:Want to be more creative, go for a walk

1 The creative process-you know this-from the first idea to the final product

2 It's super-iterative, lots of refinement

3 And we're not saying you're going to go out for a walk and come back

4 So what frame of the creative process did we focus on

5 Just brainstorming, coming up with a new idea

6 We actually ran four studies with a variety of people