A Family Business

A FAMILY BUSINESS (LAST SEASON)

Describe a family business you know.

You should say:

—What the business is;

—How you knew it;

—What products it sells;

—Who the customers are.

And explain how you like it.

Sample Response:

The first family-run business came to my mind is the Samsung Group, the largest South Korean multinational conglomerate. Well, thanks to the recent scandals about the company, I did some extensive research on the company on the Internet.

I learned that Samsung was founded by Lee Byung-chull in 1938 as a trading company. Rather than naming the company with his own surname, Lee, a common one in Korea, he called the enterprise Samsung, meaning three stars. This is like a lucky omen. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. And now it's most famous for its electronic appliances.

Actually, many of my friends and family members have had good experiences with Samsung smartphones, tablets and refrigerators. Actually, rarely do I hear complaints about Samsung appliances. They seem to have good quality but at affordable prices. I’ve read many positive reviews about the neat designs and the user-friendly systems of the Samsung devices. I think that’s what appeals to their target customers—I mean, the young trendy Asians. After all, Galaxy is a catchy and cool name for cellphones.

But I’m not gonna lie, I’m more of an iPhone user. Even though my friends have consistently said some good things about Samsung phones, I’m not ready to switch to a Samsung phone. I just don’t have much faith in their products, especially when I saw that the Samsung Note 2 is still banned on many flights. They’re simply unsafe.