“中产收割机”lululemon，这回盯上了“县城贵妇”？（讲解版）｜E0325

▍原文

Lululemon Athletica is using Douyin, China's version of TikTok, to expand in the Chinese market after sales declined through its main e-commerce channels Taobao and Tmall.

The Canadian sportswear retailer started selling on Douyin late last year, and climbed from 84th into the top 50 in the sports and outdoor goods ranking.

Lululemon's livestream studio on Douyin has attracted consumers from cities where the brand does not have brick-and-mortar outlets.

▍语言点

1. expand /ɪkˈspænd/ v. 扩张，使扩张

· The company expanded its retail operations. 公司扩大了其零售业务。

· The company's retail operations expanded. 公司的零售业务得到了扩展。

2. after /ˈɑːftə/ conj. 在……之后

3. e-commerce channel 电商渠道

4. climb from ...  into... 从……攀升至……

5. livestream studio 直播间

6. brick-and-mortar outlet 实体店

· brick n. 砖头

· mortar n. （砌墙用的）砂浆

· brick-and-mortar adj. 实体的；（比喻义）实体企业

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