英文演讲：Think Different(乔布斯经典演讲《不同凡想》)

Best Marketing Strategy Ever: Steve Jobs Presents "Think Different"

史上最佳营销策略： 史蒂夫 · 乔布斯讲解《不同凡想》

And that gets us to the marketing side of things. To me, marketing is about values. This is a very complicated world. It's a very noisy world, and we're not gonna get a chance to get people to remember much about us, no companies. And so we have to be really clear on what we want them to know about us. 

接下来我们来谈谈营销。对我来说，营销是关于价值。这是一个非常复杂的世界。这是一个非常嘈杂的世界，我们没有机会让人们记住我们很多，没有公司可以。因此，我们必须非常清楚，我们希望他们了解我们什么。

Now, Apple, fortunately, is one of the half a dozen best brands in the whole world. Right up there with Nike, Disney, Coca-Cola, Sony. It is one of the greats, not just in this country, but all around the globe. But even a great brand needs an investment and caring. If it's going to, retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back. 

现在，幸运的是，苹果是全世界六大最佳品牌之一。与耐克、迪斯尼、可口可乐、索尼伟大的品牌一道，不仅在这个国家，而且在世界各地。但即使是一个伟大的品牌也需要投入和关怀，如果它要保持它的相关性和生命力。过去几年，苹果品牌显然忽视了这些。我们需要把它复兴。

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