The Sportswear Strategist (s03e18: KIM YoungAh, adidas)

Things are finally looking up for international sportswear brands in China in 2023. For the previous few years, almost all brands were suffering due to instability of the market during COVID and the rise in popularity of Chinese domestic competitors. 

With this as the backdrop to our conversation - recorded last year - a big thanks goes to today's guest Kim YoungAh for offsetting these heavier topics with a very lighthearted and cheerful conversation about her career in merchandising at Nike, adidas, Fila, Gap and Crocs.