全球购物季促销提升中国品牌知名度

> Promo events help boost exports, domestic brands
全球购物季促销提升中国品牌知名度

Chinese brands have seen booming sales and are gaining in popularity among overseas consumers during promotional events like Black Friday and the Cyber Monday online shopping spree, as a rising number of Chinese companies are stepping up efforts to expand their global footprint.
随着越来越多的中国企业加大全球扩张力度，中国品牌在“黑色星期五”和“网购星期一”等促销活动中销量激增，在海外消费者中越来越受欢迎。
 
China-made smart home appliance products and sound equipment have been favored by foreign buyers, witnessed by an explosive growth in sales. On the first day of the Black Friday shopping festival, sales of robotic vacuum cleaners from Dreame, a Chinese home appliance maker, ranked first on Amazon's online marketplace in Germany.
中国制造的智能家居产品和音响设备受到外国买家的青睐，销量呈爆炸式增长。2022年“黑色星期五”大促第一天，追觅旗舰款扫地机便在德国亚马逊平台取得了扫地机品类销售冠军的好成绩。
  
The General Administration of Customs said Chinese exports surged from $22 billion in 1981 to $3.36 trillion in 2021, a more than 100-fold growth over 40 years.
海关总署表示，中国品牌出口额从1981年的220亿美元激增至2021年的3.36万亿美元，在过去40年里增长了100多倍。
  
World Cup-related merchandise made by companies in Yiwu, China's small commodities hub in Zhejiang province, is popular among consumers from around the world. Furthermore, Chinese-made electric bicycles, camping products, beekeeping equipment and wall-mounted charging piles have gained traction among overseas buyers, Alibaba.com said.
义乌是中国浙江省的小商品中心，当地企业生产的世界杯相关商品深受世界各地消费者的欢迎。此外，阿里巴巴表示，中国制造的电动自行车、露营产品、养蜂设备和壁挂式充电桩在海外买家中非常有吸引力。
 
Zhang Kuo, president of Alibaba.com, highlighted the resilience of China's foreign trade merchants, saying the popularity of China-made goods demonstrates the increasingly important role the country has played in ensuring the stability of global industrial and supply chains.
阿里巴巴国际站总裁张阔强调了中国外贸商的韧性，他表示，中国制造商品的受欢迎程度表明，中国在确保全球产业链和供应链稳定方面发挥着越来越重要的作用。
 
The import and export volume of China's cross-border e-commerce totaled 1.98 trillion yuan in 2021, up 15 percent year-on-year, according to the General Administration of Customs. E-commerce exports stood at 1.44 trillion yuan, an annual increase of 24.5 percent.
根据海关总署的数据，2021年中国跨境电子商务进出口总额达1.98万亿元人民币，同比增长15%。电子商务出口1.44万亿元，同比增长24.5%。
  
Overseas consumers have gradually boosted their awareness of and trust in Chinese companies and products, and maintained an optimistic attitude toward Chinese brands, according to a white paper released by online media outlets Sina News and Huanqiu.com.
海外消费者对中国企业和产品的认知度和信任度逐步提高，据新浪新闻和环球网发布的白皮书显示，海外消费者对中国品牌保持乐观态度。

重点词汇：
merchandise
英/ˈmɜːtʃəndaɪs/ 美/ˈmɜːrtʃəndaɪs/
n.商品，货品；相关商品，指定商品