“蛋糕中的爱马仕”Lady M闭店的背后【健谈英语】

【头条播报】
The exclusive operator of Lady M, a New York-based luxury confection brand, on the Chinese mainland announced that it would close all its current stores within the region by September 10. It prompted a drastic surge in online orders, once the notice was published. Famous for its handmade multi-layered crêpe cakes, it attracted swarms of customers who chose to wait for hours to get in when the first store in Shanghai opened back in 2017.
 
【分句讲解】
①The exclusive operator of Lady M, a New York-based luxury confection brand, on the Chinese mainland announced that it would close all its current stores within the region by September 10.
总部位于纽约的高端甜点品牌Lady M在中国内地的独家运营商宣布，将在9月10日前关闭目前在该地区的所有门店。

1. exclusive adj. 独家的，排外的 n. 独家报道
be exclusive of 不包括……的

an exclusive interview 独家采访

Some papers thought they had an exclusive.  
一些报社以为他们有一条独家报道。 

2. luxury n. 奢侈；奢侈品

②It prompted a drastic surge in online orders, once the notice was published. 
知一发布，网上订单就激增。

1. prompt v. 促使，导致 adj. 立即的，迅速的
prompter n. 提词器，提词员

prompt delivery 即时交货
prompt shipment 即时装船

我们需要立即采取行动。
We need to take action immediately
Prompt action is required.

2. surge n. 急剧上升 v. 急剧上升

The share prices surged. 
股票大涨。

drop drastically / fall sharply 急剧下跌
plunge、dip、collapse 暴跌，骤降，崩溃

Her weight began to plunge. 
她的体重开始骤然下降。
Housing price collapsed after a new policy was introduced. 
房价在新政出台后暴跌。

3. once conj. 一……就……

Once she decides to do something, you won't change her mind. 
她一旦决定干什么，谁也改变不了她的主意。

Once bitten, twice shy.  
一朝被蛇咬，十年怕井绳。

③Famous for its handmade multi-layered crêpe cakes, it attracted swarms of customers who chose to wait for hours to get in when the first store in Shanghai opened back in 2017. 
Lady M以手工制作的千层蛋糕而闻名，2017 年上海第一家门店开业时，吸引了大批选择等待数小时才能进店的顾客。

1. multi- prefix 多……的

multicultural 多元文化的
multimedia 多媒体的
multi-purpose product 多用途产品

I multi-task during the meeting. 
我在会议中要同时处理很多事情。

The smartphone is a multi-purpose product which can help us shop online, play games, search information, and read e-books.
智能手机是多用途产品，可以满足购物、打游戏、查找资料、阅读电子书等多种用途。

2. crepe n. 法式薄饼，可丽饼

croissant n. 羊角面包
baguette n. 棍式面包
macaron n. 马卡龙

3. attract v. 吸引
attraction n. 吸引力；景点

be attracted to 被……所吸引
I am strongly attracted to Beijing Opera.   
我被京剧深深吸引。

the attraction of art 艺术的吸引力
tourist attractions 旅游景点

4. swarm n. 一大群

a swarm of bees 一大群蜜蜂
a swarm of people / swarms of people 一大群人

A swarm of people encircled the hotel. 
一大群人包围了这家酒店。