1 - CrackBerry

1 - CrackBerry

00:00
28:57

A note to listeners this app, obtains adult language into depictions of terrorism and may not be suited for everyone. Please be advised.


00:26

September 11th. 2001 8:45. Am the North Tower of the World Trade Center, Manhattan. Bill Kelly is sitting at a restaurant on the 1064 At the table. Next to him. He notices a young woman dressed in a trendy blue dress. Reading the New York Times. Kelly takes us if coffee and glances out the window at the view of downtown Manhattan.


00:54

Skyline never fails to impress.


01:00

The cup slips from his hands before. Shakes Kelly frantically stops a server, who's running past his table. What's going on? Was that an earthquake? We don't know yet. Just stay here Kelly the woman in blue and the other patrons rush, the windows trying to figure out what's happening. They see gray.


01:23

Smoke rising and debris. Falling women in blue turtly. There's a her Kelly pulls out his cell phone and tries to dial 911 but he's got no service. Hey hey, anyone got service. The woman in blue taps. The nokia in her hand. It looks like Verizon is down. Everyone is frantically chance to other networks, Motorola AT&T, and Sprint.


01:50

Their phones are not connected. Neither are the pagers way. It's like my emails still coming through like quickly scans the message from his friend his face turns grim. Hey everyone. That was a plane a plane. Just hit the. We've got to evacuate a Harry to deploy. Here's we can't go anywhere.


02:14

The elevators aren't working in the staircases blocked. Just a put the fire departments on its way. Tell the maps is blackberry again, His fingers moving quickly or the keyboard, which takes up the bottom of the phone. There's one key for each letter. So Kelly is able to type a speedy replied with friend.


02:31

I'm stuck on the 106th floor. Stuck Kelly looks up just in time to see another plane crash into the south tower. Debris explodes into the air and a fireball, squeeze out of the tower more smoked darkens. The sky. Holy everyone. Stay calm. The fight apartments nearly here, it's Kelly's, boss asking if he's okay, Kelly quickly taps out a reply so far, we trapped on 1064.


03:07

But apparently the fire department's almost here but the fire department was no weird near them, and that would be the last email Kelly would ever send.


03:25

Amid the chaos of 9/11, the only network still running in downtown City was Moby, texts the network owned and operated by blackberries, manufacturer research and motion or rim as the Canadian company was known on one of the most devastating days in American history that you unique reliability, one rim, new fans from Wall Street to Capitol Hill and beyond.


03:51

And that kind of attention is bound to attract rivals, Rosen rivals,


04:03

This segments brought to you by impact.com, you know, the new years, the perfect time to talk about growth and today we've got Peter, Bray sales director across Asia Pacific at impact.com, that's a company approaching growth through partnerships Peter. Can you talk a little bit about how impact.com is using partnerships to help power growth for businesses all over the world?


04:23

Absolutely, you know, whole new generation of customers then numb to advertising and that much rather research online and get recommendations from others instead. Oh yeah, I can definitely really do that. Yeah, exactly. And so impact.com's partnership management platform that helps brands pay. The last mile to acquire new customers by autumn in the way that brands work with some content creators, with, with publishers and even work with other businesses.


04:47

And that way customers, they're able to get that warm friend of a friend endorsement that they feel they can trust. All right? Well, if you're interested in finding out how impact.com can power your revenue growth visit impact.com. Hi city, page listen to my podcast Sydney in the sheets to transfer your life inside and out of the bedroom because no one should be having bad sex.


05:11

Follow Sydney in the sheets on Apple Podcasts, Amazon Music, Spotify or wherever you. Listen or listen ad free by subscribing to wondery plus in apple podcasts or the wonder yet. From wondering, I'm David Brown. And this is business wars.


05:52

When the plane slammed into the world trade center, it wasn't long before. Americans realized the whole country was under attack and Washington DC looked like the obvious next target senators and Congress people evacuated their offices. But once out of their office they were without access to their work phones or work emails.


06:14

The only government officials who could send emails were those with blackberries, but back in 2001 research and motions blackberries, it only been big with wall street. After 9/11, the house issued blackberries to every politician, these large black devices. Had a rectangular screen on the top half and a keyboard with raised keys for each letter.




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