神秘中国品牌成全球快时尚顶流 E1116

It's a familiar sight scrolling through YouTube, TikTok and Instagram: A teenager dumps a "haul" of clothing from Shein on her bed, trying on each outfit in turn for likes and followers.

当你在刷油管，抖音和Instagram时，你会刷到一个熟悉的内容：一名青少年将一堆Shein的衣服扔到床上，一件一件轮番换上展示，以换取点赞和关注者。

The popularity of the Chinese fast fashion firm has exploded during the pandemic. Targeting trend (and cost) conscious shoppers on social media, the online-only giant adds a staggering 6,000 new items to its range daily.

这家中国快时尚公司的热度在疫情期间爆发。该公司为只做线上销售的行业巨头，目标人群是社交媒体上关心潮流和价格的买家，每天能上新惊人的6000款商品。

But it's also drawn criticism over its environmental impact, a lack of transparency and allegations it copies small designers, which Shein denies and says it takes seriously.

但也引来了批评，其中包括它对环境的影响，缺乏透明度，和抄袭其他小设计师的指控。Shein对这些问题予以否认，并表示将会认真对待。