你知道啥是播客吗？

According to podcast statistics, 51 percent of US consumers above the age of 12 listen to podcasts – a number that has been steadily growing year-after-year. Not only that, but 32 percent of Americans tune into podcasts on a monthly basis.

For business owners, podcasts can be an excellent way to develop an intimate connection with listeners and potential customers. They’re hearing you speak, one on one, which helps to humanize your relationship in a way that your written content can’t. Plus, offering different ways for your audience to engage with your content and your brand is never a bad thing.
Podcasting can also help you build a reputation from scratch and position yourself as an authority in your niche. You can drive traffic to your online store, through backlinks in podcast directories as well as directing your listeners to visit your site at the end of each episode.
If you’re currently asking yourself: “What is a podcast?”, the answer is fairly simple. A podcast is a recording of audio discussion on a specific topic, like business or travel, that can be listened to. They’re often found on iTunes and Spotify but are sometimes hosted on websites. This dynamic medium can be a perfect way to deliver your daily dose of inspiration wherever your audience might be.
You don’t need a lot of money or technical knowledge to start a podcast. This guide will offer a step-by-step walkthrough on how to start a podcast, why you should have one for your store, explain about the different types of podcasts and the equipment you’ll need.
If you’ve been wondering how to start a podcast, how to record a podcast, or you’ve just been looking for podcast tips, this is the article for you.
根据播客统计，12 岁以上的美国消费者中有 51% 收听播客——这一数字逐年稳步增长。不仅如此，还有 32% 的美国人每月收听播客。
对于企业主而言，播客是与听众和潜在客户建立亲密联系的绝佳方式。他们听到您一对一的讲话，这有助于以书面内容无法做到的方式使您的关系更加人性化。此外，为您的受众提供不同的方式来参与您的内容和您的品牌从来都不是一件坏事。
播客还可以帮助您从头开始建立声誉，并将自己定位为您所在领域的权威。您可以通过播客目录中的反向链接以及在每集结束时引导听众访问您的网站来为您的在线商店带来流量。
如果您目前正在问自己：“什么是播客？”，答案很简单。播客是可收听的特定主题（例如商务或旅行）的音频讨论录音。它们经常在 iTunes 和 Spotify 上找到，但有时会托管在网站上。无论您的观众在哪里，这种动态媒体都可以成为您每天提供灵感的完美方式。
您不需要很多钱或技术知识来开始播客。本指南将提供有关如何开始播客的分步演练、为什么您的商店应该拥有播客、解释不同类型的播客以及您需要的设备。
如果您想知道如何开始播客、如何录制播客，或者您只是在寻找播客技巧，那么这篇文章就是为您准备的。