小米发布全新logo内在精神的升级（朗读版）E|0405

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▍原文

Chinese tech brand Xiaomi is certainly one for experimentation. From transparent TVs to USB-powered fish tanks (seriously), the company is known for its weird and wonderful gadgets.  

But if you were expecting its new logo, revealed at the company's 'Mega Launch Event', to be as innovative as its products, prepare for disappointment.

In a launch video, designer Kenya Hara claims that the new logo "is not just a simple design of the shape," but it is in fact an "encapsulation of Xiaomi's inner spirit". In fact, the logo is intended to convey the essence of a single word: Alive. Okay, then.

▍语言点 

1. experimentation UK /ɪkˌsperɪmenˈteɪʃən/ US /ɪkˌsperəmenˈteɪʃən/ n. 尝试，体验(when you try doing something to find out what it feels like)

· experiment n. 科学实验

· Experimentation with smoking is harmful.

尝试抽烟会有害健康。

2. be known for 因……而出名

3. gadget UK /ˈɡædʒɪt/ US /ˈɡædʒət/ n. 设备，小玩意

4. innovative UK /ˈɪnəvətɪv/ US /ˈɪnəveɪt̬ɪv/ adj. 创新的

· innovative design 创新的设计

· innovative approach to the problem 创新的解决方法

5. encapsulation UK /ɪnˌkæpsjəˈleɪʃən/ US /ɪnˌkæpsjəˈleɪʃən/ n. 胶囊化，封装

· 构词：前缀en-在……之内，词根capsul-囊

6. sth. is intended to convey… 某物意在传达……

· Chinese characters are intended to convey some sort of Chinese spirit.

汉字意在传达中国人的某种精神。

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