2016年6月英语六级听力真题-第2套-长对话1

【真题完整试卷在”公-重-浩“：超能资料库】

听力试题、听力原文、答案：

一、听力试题：

1. A) The project the man managed at CucinTech.

B) The updating of technology at CucinTech.

C)The man's switch to a new career.

D) The restructuring of her company.

2. A) Talented personnel.

B) Strategic innovation.

C) Competitive products.

D) Effective promotion.

3. A) Expand the market.

B) Recruit more talents.

C) Innovate constantly.

D) Watch out for his competitors.

4. A) Possible bankruptcy.

B) Unforeseen difficulties.

C) Conflicts within the company.

D) Imitation by one's competitors.

二、听力原文

W: So Mike, you managed the innovation project at CucinTech.
M: I did indeed.
W: Well then, first, congratulations!
It seems to have been very successful.
M: Thanks, yes. I really helped things turn around at CucinTech.
W: Was the revival in their fortunes entirely due to strategic innovation?
M: Yes, yes I think it was. CucinTech was a company who were very much following the pack, doing what everyone else was doing, and getting rapidly left behind.
I could see there was a lot of talent there, and some great potential—particularly in their product development.
I just have to harness that somehow.
W: Was innovation at the core of the project?
M: Absolutely. If it doesn't sound like too much of a cliche, our world is constantly changing, and it's changing quickly.
We need to be innovating constantly to keep up with this.
Stand still, and you're lost.
W: No stopping to sniff the roses?
M: Well, I'll do that in my personal life, sure.
But as a business strategy, I'm afraid there's no stopping.
W: What exactly is strategic innovation then?
M: Strategic innovation is the process of managing innovation, of making sure it takes place at all levels of the company, and that it's related to the company's overall strategy.
W: I see.
M: So, instead of innovation for innovation's sake and new products being created simply because the technology is there,
the company culture must switch from these point-in-time innovations to a continuous pipeline of innovations from everywhere and everyone.
W: How did you align strategies throughout the company?
M: I soon became aware that campaigning is useless.
People take no notice. Simply it came about through good practice trickling down.
This built consent—people could see it was the best way to work.
W: Does innovation on this scale really give a competitive advantage?
M: I am certain of it. Absolutely.
Especially if it's difficult for a competitor to copy.
The risk is, of course, that innovation may frequently lead to imitation.
W: But not if it's strategic?
M: Precisely!
W: Thanks for talking to us.
M: Sure.
Q1. What seems to have been very successful according to the woman speaker?
Q2. What did the company lack before the man's scheme was implemented?
Q3. What does the man say he should do in his business?
Q4. What does the man say is the risk of innovation?
三、答案

01-04:ABCD

【翻译】

女：迈克，你在CucinTech公司负责了一个创新项目。

男：是的。

女：那么，首先，祝贺你！

这个项目看起来很成功。

男：谢谢，是的。我真的帮助CucinTech扭转了局面。

女：CucinTech命运的逆转是否完全归功于战略创新？

男：是的，我认为是这样的。CucinTech以前只是一味地随大流，重复别人的做法，所以很快就落在了其他公司的后面。

我看到公司有很多人才并且公司存在巨大的潜力——尤其是公司的产品研发。

我只是合理地利用了一下。

女：这个项目的核心就是创新？

男：当然了。这听上去不太像陈词滥调，我们的世界在不断快速地变化。

我们需要不断创新，以跟上时代的步伐。

停滞不前就等于落后。

女：难道都不能稍作停歇吗？

男：在我的个人生活中，我可能会稍作停歇。

但是在商业策略中，我恐怕是不能停歇的。

女：策略创新到底指的是什么？

男：策略创新是管理创新的过程，要确保在公司里全面展开，策略创新还与公司的总体战略相关。

女：我明白了。

男：所以，不要为了创新而去创新，也不要仅依靠现有的科技去创造新产品。

企业文化必须从短时创新转变成每个人都随时随地地创新。

女：你是如何加强整个公司的策略创新的？

男：我很快就意识到在公司倡导创新是没用的。

这不能引起人们的注意。只有良好的实践结果逐渐深入人心，人们才会接受它。

这样人们就能达成一致——人们明白创新才是最好的工作方式。

女：创新真的能加强公司的竞争优势吗？

男：我对此非常确信。

尤其是，当创新不容易被竞争者抄袭的时候。

当然，创新的风险是可能会经常被模仿。

女：但是如果是策略创新，那么就不容易被模仿了。

男：非常正确！

女：非常感谢你接受我们的采访。

男：不客气。

问题1到4是基于刚刚所听到的那段录音。

问题1：这位女士说什么是非常成功的？

问题2：男士的计划实施之前，公司缺乏什么？

问题3：男士说在商业领域他应该做的是什么？

问题4：男士说创新的风险是什么？