2016年6月英语四级听力真题第1套-新闻报道3

【真题完整试卷在”公-重-浩“：超能资料库】

听力试题、听力原文、答案：

一、听力试题：

　　Questions 5 to 7 are based on the news report you have just heard。

　　5。 A）Inability to implement their business plans。

　　B）Inability to keep turning out novel products。

　　C）Lack of a successful business model of their own。

　　D）Failure to integrate innovation into their business。

　　6。 A）It is the secret to business success。

　　B）It is the creation of something new。

　　C）It is a magic tool to bring big rewards。

　　D）It is an essential part of business culture。

　　7。 A）Its hardworking employees。

　　B）Its flexible promotion strategy。

　　C）Its innovation culture。

　　D）Its willingness to make investments。

二、听力原文

News reports three

Almost all companies recognize the importance of innovation today, but not many are able to integrate innovation into their business. A commentary in the Shanghai Daily points out that innovation doesn ' t mean piles of documents. It' s something more practical.

The article says many people tend to assume that innovation just means creating something new, but actually it ' s more than that. It's an attitude of doing things. A company should find ways to innovate not just in products but also in functions, business models and processes.

The article cites the global ^iant Procter & Gamble as an example, saying a real innovative company should develop an innovation culture and use it as a primary tool for success. Procter & Gamble has a "Corporate Innovation Fund", which offers big rewards for high-risk ideas that succeed. It also has a special innovation facility for its employees. Sometimes its employees are released from their daily jobs for weeks, and spend their time interacting in the innovation facility instead. In conclusion, the article says innovative ideas alone do not ensure success. It's pointless unless there is a repeatable process in place to turn inspiration into financial performance.

5. what is the problem with many companies according to the news report?

6.What do many people tend to think of innovation?

7.What does the company Procter & Gamble owe its success to?

5. D) Failure to integrate innovation into their business.
6. B) It is the creation of something new.
7. C) Its innovation culture.

【翻译】

如今，几乎所有的公司都知道创新的重要性，

但是真正能够将创新融入到其业务当中的却不多。

《上海日报》的一篇评论文章指出，发明并不简单的是一摞摞的文件。

而是实际的东西。

文章中说到，很多人认为发明就是创造出新的东西，但事实上不止如此。

它还代表了一种做事的方式。

一个公司要寻求的不仅仅是产品创新，还应寻求运营、商业模式和流程方面的创新。

文章还引用了宝洁公司为例，称真正有创新精神的公司应该发展创新文化，并以其作为成功的主要工具。

宝洁公司有一个“企业创新基金”，该基金用于奖励获得成功的大胆创意。

该公司还有专门的员工创新基地。

有时候员工几个星期不去公司上班，而是在创新基地一起互动交流。

归结起来，这篇文章表达的意思是创新的想法未必意味着成功。

如果不能将灵感通过某个过程转化为财务收益，所有的想法都是徒劳。

请根据你刚刚听到的新闻报道回答第5-7题。

新闻报道中指出很多公司的问题是什么？

多数人对创新的理解是什么？

宝洁公司的成功归功于什么？