香烟广告对未成年人造成影响Stop advertising to underage smokers

The numbers show a link between the ad and girls lighting up. Because you know, cigarette companies were supposed to stop advertising to underage smokers, underage girls and boys, like in 1998 and now there are some concerns that they didn’t actually keep that pledge. Take a look at this ad. This ran around 2007 in various women’s magazines like Vogue, Cosmopolitan and even though I say women’s magazines, certainly teenage girls wear it as well. So you can see Camel number nine cigarettes placed next to that’s actually part of the ad there with the dress and the stilettos and it’s telling women and girls, if you’re a girl reading it, how to dress up.

And so what these researchers did was that they asked girls a very specific question about cigarette ads both before and after this campaign. What is the name of the cigarette brand of your favorite cigarette advertisement? That’s the question.

In 2004, 10 percent of girls chose Camel. Then, the ad campaign was launched in 2007. In 2008, 22 percent of girls chose Camel. So the researchers came to the conclusion it looks like that ad campaign worked. Now we went to R.J. Reynolds for a response. And here’s what they had to say, they say:“R. J. Reynolds adheres to numerous restrictions on how it markets its tobacco products and does not take any action to target youth. Camel number nine was developed in response to female adult smokers who are asking for a product that better reflected their taste preferences and style.”

数据显示，烟草广告和少女吸烟之间存在联系。因为，1998年，曾经禁止烟草公司向未成年吸烟者，未成年的少男少女做广告宣传。但是现在，有人担心他们没有遵守诺言。看一下这个广告。2007年，这份广告印在许多女性杂志上，像Vogue，Cosmopolitan等。既然是女性杂志，许多年轻女孩当然也会看。所以，你可以看到骆驼9号香烟和一些服装，高跟鞋等等放在一起，告诉女性和女孩，如果你阅读了这份杂志，就知道如何着装。

所以，研究人员所做的是询问女孩们一个很具体的问题，即关于这场运动前后香烟广告的问题。“你最喜欢的香烟广告的品牌是什么？”就是这个问题。

2004年，10%的女孩选择骆驼牌香烟。2007年，该公司进行了广告宣传。2008年，22%的女孩选择骆驼牌香烟。所以，研究人员得出结论，似乎广告宣传起到了作用。现在，我们去找R·J·雷诺烟草公司，看看他们如何回应。他们肯定会说，R·J·雷诺烟草公司遵守所有与烟草产品相关的规定和限制，没有采取任何行动来吸引青少年。骆驼9号香烟是为了能够更好地反映女性的偏好和风格而研制出的专门针对成年女性吸烟者的产品。

1. 0’02’’ The numbers show a link between the ad and girls lighting up.此句中的ad读音为[?d]，是advertisement的缩写，意为“广告”。而light up本意为“照亮，点亮”，这里表一种存在的状态，即“烟草广告和少女吸烟之间存在联系”。

2. 0’55’’ In 2004, 10 percent of girls chose Camel. Then, the ad campaign was launched in 2007. In 2008, 22 percent of girls chose Camel.此句中出现的几个时间点和百分比需要我们提起注意。要仔细分辨百分比分别对应的是哪个时间点。10 percent是2004 年选择骆驼香烟的女孩数量。2007年该公司进行了广告宣传。在2008年的时候这个百分比为22 percent。由引数据对比，我们可得知，选择骆驼香烟的女孩数量是上升的。

3. 1’04’’ So the researchers came to the conclusion it looks like that ad campaign worked.注意此句中的work不是我们所熟知的“工作”的意思，此句中提到So t h e researchers came to the conclusion（因此，研究人员得出结论），这一结论就是it looks like that ad campaign worked，这一结论的依据便是上文In 2004, 10 percent of girls chose Camel. Then, the ad campaign was launched in 2007. In 2008, 22 percent of girls chose Camel.（选择骆驼香烟的女孩数量呈上升趋势。），因此，由这一上升趋势所得出的结论就是ad campaign worked（广告起到了作用），在这里，work是“起作用”的意思。

4. 1’20’’ Camel number nine was developed in response to female adult smokers who areasking for a product that better reflected their taste preferences and style.这句话是个长句，但只要分清句子结构还是比较容易理解的。in response to意思为“反映出，体现出”，who在句中引导定语从句修饰smokers。