中阶经济|第57集：公司应该保持传统还是疯狂创新？

音频一：

Almost all companies recognize the importance of innovation today. But not many are able to integrate innovation into their business. The article cites the global giant Procter & Gamble as an example, saying a real innovative company should develop an innovation culture and use it as a primary tool for success.

音频二：

Procter & Gamble has a "Corporate Innovation Fund" which offers big rewards for high-risk ideas that succeed. It also has a special innovation facility for its employees. Sometimes its employees are released from their daily jobs for weeks and spend their time interacting in the innovation facility instead.

重点词汇：

1，cite /saɪt/ v.引证，援引；引用

2，giant /'dʒaɪənt/ n.巨头，大公司；巨人 adj.巨大的，特大的

3，innovative /'ɪnəvətɪv/ /ˋɪnə͵vetɪv/〔思想或方法〕新颖的，创新的

4，innovation /‚ɪnə'veɪʃən/ n.革新，创新；新方法

5，primary ['praɪm(ə)rɪ] adj.首要的，主要的；小学教育的

同义替换：most important=main

6，corporate ['kɔːp(ə)rət] adj.公司的；共同的

corporation [kɔːpə'reɪʃ(ə)n] n.大型公司；企业集团

7，facility [fə'sɪləti] n.设施

8，release [rɪ'liːs] v.&n. 释放；发行

release sb from sth

9，interact [ɪntər'ækt] v.交流；交往；互相来往；相互作用

跟读训练：

一、

Almost all companies recognize the importance of innovation today.

如今，几乎所有的公司都知道创新的重要性，

But not many are able to integrate innovation into their business.

但是真正能够将创新融入到其业务当中的却不多。

The article cites the global giant Procter & Gamble as an example, saying a real innovative company should develop an innovation culture and use it as a primary tool for success.

文章还引用了宝洁公司为例，称真正有创新精神的公司应该发展创新文化，并以其作为成功的主要工具。

二、

Procter & Gamble has a "Corporate Innovation Fund" which offers big rewards for high-risk ideas that succeed.

宝洁公司有一个“企业创新基金”，该基金用于奖励获得成功的大胆创意。

It also has a special innovation facility for its employees.

该公司还有专门的员工创新基地。

Sometimes its employees are released from their daily jobs for weeks and spend their time interacting in the innovation facility instead.

有时候员工几个星期不去公司上班，而是在创新基地一起互动交流。

背景拓展：

听完了，咱们来讲讲宝洁公司，为什么同系列的产品会有不同的名字呢,这里面的学问大着呢?其实美国在营销方面做了大文章,他们抓住了消费者的购买心理,假如说他们所有的产品都挂上了宝洁的名号的话,就会让人有种误解认为宝洁公司什么都在做,所以宝洁公司给自己的每款产品都定义一个不同的名称,比如洗衣粉系列就有汰渍Tide，碧浪等ARIEL。洗发水系列海飞丝Head-Shoulders ，飘柔Rejoice，沙宣等等VS Sassoon ,这些名字都不相同，如果不看产品上小字的话,还会以为这些都是竞争对手呢。