【场景篇】产品开发英文用语之产品包装

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背景：里面一共有2个人物, 分别是Z品牌开发部门的Jasmine和Dave。Jasmine和Dave讨论产品包装问题。

纯英文对话示例

Dave: Hi Jasmine, have you received my email early this morning? 

Jasmine: Yes. I am quite impressed with your hard work. You have mentioned that 3 things are important when designing the package for a new product. Am I right?

Dave: You are right! Thanks for your compliment! In my opinion, the common taste of the target customers should be taken into consideration in the first place. For example, if the target customers are children, the package should be designed with cute image and the material of the package would better be harmless. Furthermore, we need to think about whether the product is positioned as gifts or for household use. If as gifts, the outer package should be fashionable and attractive to customers. Last but not the least, where to sell the product is also very important. For instance, the material of the package should be unbreakable if the product will be sold and shipped by E-commerce channels.

Jasmine: That's true. So please make sure that the design agency gets the point.

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中英文对照对话示例

Dave: Hi Jasmine, have you received my email early this morning? 嗨，Jasmine。你收到我今天一早发给你的邮件了吗？

Jasmine: Yes. 是的。I am quite impressed with your hard work. 你的勤奋让我印象很深刻。You have mentioned that 3 things are important when designing the package for a new product. 你提到了关于设计新产品包装有3点很重要。Am I right? 我说对了吗？

Dave: You are right!你说得对。Thanks for your compliment! 感谢你的夸奖！In my opinion, the common taste of the target customers should be taken into consideration in the first place. 在我看来，目标客户的普遍品味是首先需要考虑的。For example, if the target customers are children, the package should be designed with cute image and the material of the package would better be harmless. 例如，如果目标客户是儿童，包装就应该设计有可爱的形象并且包装的材料最好是无害的。Furthermore, we need to think about whether the product is positioned as gifts or for household use. 此外，我们需要考虑产品是定位为礼品还是家居使用。If as gifts, the outer package should be fashionable and attractive to customers. 如果是作为礼品，外包装应该对于客户来说时髦且有吸引力。Last but not the least, where to sell the product is also very important. 最后一点也是非常重要的一点，在哪里销售产品也非常重要。For instance, the material of the package should be unbreakable if the product will be sold and shipped by E-commerce channels. 例如，若产品是通过电子商务渠道来售卖和运输，包装的材料应该不易破损。

Jasmine: That's true. 的确是这样。So please make sure that the design agency gets the point. 所以请确保设计公司领悟这些要点。

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词汇&短语

be impressed with 对...印象深刻

hard work 勤奋,努力工作

design the package 设计包装

Thanks for your compliment! 感谢你的夸奖！

in the first place 首先

furthermore 此外,另外

last but not the least 最后一点也是非常重要的一点

the common taste 普遍的品味

be taken into consideration ...被考虑到

cute image 可爱的形象

be harmless ...是无害的

household use 家居使用

outer package 外包装

be fashionable ...是时髦的

be attractive ...是有吸引力的

for instance 举例来说

be unbreakable ...是不易破损的

E-commerce channels 电子商务销售渠道

design agency 设计公司

get the point 明白要点

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同名《商务英语随口说》书本已全网上市，欢迎支持：）

Sherry答疑沟通微信号：

sherryzhongxian2

可申请进入商务英语学习交流群

添加请备注：喜马拉雅

若想1对1与外教学英文，也欢迎添加咨询！

公众号：Sherry国际商学院