123: Representing niche beauty brands in China

We interview Jean-Philippe Benoist, Founder and CEO at GED. GED helps establish cosmetics brands on eCommerce platforms in China and helps them drive sales in the Chinese market. Their services include both distribution and marketing. So what is GED’s winning formula for brand integration on the Chinese market, which products tend to sell the fastest, and what are the pricing challenges when transitioning a product from the foreign market to the Chinese market? Find out the answers to these questions and more in this new China Paradigm podcast.

我们采访了Jean-Philippe Benoist，他是GED的创始人和CEO. 该公司协助在中国的电商平台上建立化妆品品牌，并且帮助这些品牌提高中国市场的销量。他们的服务包含了分销和市场营销。GED在中国市场的品牌整合的制胜方案是什么，哪些产品的销售速度最快？当产品从国外市场过渡到中国市场时，价格方面的挑战是什么？在本期的中国范例播客中寻找答案吧。