第二季Ep6 Tokopedia William和Patrick: 从卖T恤开始，成为占印尼GDP1.5%电商巨头

William and Patrick of Tokopedia: from Selling T-Shirts to Driving 1.5% of Indonesia’s GDP

This episode is co-hosted by my colleague Dimitra Taslim. Dimi, with the voice of a sports commentator, actually looks at investments in India and Southeast Asia for GGV Capital. 

In this episode, we have William Tanuwijaya and Patrick Cao from Tokopedia. Tokopedia is Indonesia’s largest online marketplace with the mission to democratize commerce through technology.  The name ‘Tokopedia’ is a combination of Toko (shop) and encyclopedia. 

It was founded in 2009 by William Tanuwijaya and his best friend Leontinus Alpha Edison. According to the company, the firm’s GMV is expected to reach 222 trillion IDR ( ~ 1.58 billion in USD) by the end of 2019, which would be equivalent to 1.5% of Indonesia’s GDP. It has significantly impacted the fate of many small-scale entrepreneurs since its launch 10 years ago. 89% of sellers on Tokopedia do not own a physical store and 86% of merchants are first-time entrepreneurs.

In this hour-long conversation, we covered William’s founding journey from working in the internet cafe to meeting Daniel Zhang and Joe Tsai from Alibaba, how to get a great executive team as an Indonesian company, Tokopedia’s ambition for the next 10 years, and what it means to achieve work-life harmony while running a big company.  

William Tanuwijaya is the founder and CEO of Tokopedia. He was born and raised in Pematangsiantar, North Sumatera. William has a bachelor’s degree in Information Technology from Bina Nusantara University, during which period he worked as an internet café keeper and saw the potential of technology.

Patrick Cao is the President of Tokopedia, Indonesia’s largest online marketplace, a position he has held since October 2016. Previously, Patrick worked at Formation 8 in Singapore and UBS Investment Bank in Indonesia, specializing in M&A and capital markets advisory in the TMT, consumer and industrials sectors. He received a B.S. in Business Administration from Carnegie Mellon University and currently doing his MBA program at Tsinghua University.

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