vol.40 Castbox CEO王小雨:如何做成一个打入美国主流市场的播客App?- GGV 996

vol.40 Castbox CEO王小雨:如何做成一个打入美国主流市场的播客App?- GGV 996



In this episode, we interviewed Renee Wang (王小雨), the founder and CEO of CastBox, a global podcast platform often referred to as the “Netflix for podcasting”. It uses natural language processing and machine learning to power unique features like personalized recommendations and in-audio search. According to a report from Sensor tower in April 2019, Castbox is now the biggest 3rd-party pure-play podcast app. 

Before launching CastBox in 2016, Renee worked for Google in China, Japan, and Ireland. She holds a bachelor’s degree in Peking University in psychology and mathematical statistics. While in college, she taught herself coding and became one of the earliest Android developers in China. 

On the show, Renee discussed user acquisition in international markets with a cross-cultural team, integrating Chinese social app features into its global podcasting platform, the landscape of consumer-facing audio apps in China and her strategic decision for not entering the Chinese market. She also shared her journey of landing a job at Google without speaking a word of English, selling her apartment in Beijing to fund her startup and leading a diverse team spread across the US and China.

“GGV 996 Podcast”是GGV采访中美创投领袖的英文播客节目,是英文世界最受欢迎的关于中国互联网的播客节目。往届采访嘉宾包括:杨致远(雅虎创始人)、吴恩达(前百度首席科学家)、李开复(创新工场创始人、前谷歌大中华区总裁)、柳甄(字节跳动高级副总裁)、林斌(小米联合创始人)、Nathan Blecharczyk (Airbnb联合创始人)等等。本节目每两周更新一集,在各大播客平台均可收听,海外用户可在Apple Podcasts、Overcast、Spotify、CastBox等APP里搜索"996",国内用户可在喜马拉雅FM搜索“GGV 996”关注收听。