Diamond Award - Ringo Starr Outstanding Contribution to the Arts - Beyonce Special Achievement Award - Mariah Carey World's Best Pop Female Artist - Leona Lewis World's Best Pop Male Artist - Kid Rock World's Best Pop Rock Male Artist - Kid Rock World's Best Pop Rock Female Artist - Amy Winehouse World's Best Rock Act - Cold Play World's Best R & B Artist - Alicia Keys World's Best New Artist - Leona Lewis World's Best Hip Hop/Rap Artist - Lil Wayne World's Best DJ - DJ Laurent Wolf