宾夕法尼亚大学沃顿商学院：市场营销概论 (Introduction to Marketing)

Learn the fundamentals of marketing by getting to the root of customer decision-making. Key topics include branding strategies (e.g., brand positioning, brand communications), customer-centric marketing strategy, and new market entry (e.g., channel strategy, marketing planning). After successfully completing this course, you can apply these skills to a real-world business challenge.

这门课程由全球顶尖商学院——宾夕法尼亚大学沃顿商学院提供。

课程将从顾客决策的制定出发，讲授市场营销的基础知识。这门课集中于品牌战略、客户中心化和市场开拓。

更多内容：https://www.coursera.org/course/whartonmarketing