20 - How to understand Chinese consumers PT Black of Nike


00:00 1:20:55

"Nobody should know how runners run more than Nike's running team. Why would we hire someone for that, that has to be us"

PT Black is Senior Director of Brand Experience at Nike running the brand strategy & planning for greater China. He's been studying Chinese for almost 25 years and has lived in Shanghai for 17 years. On a day-to-day basis, PT Black works closely with the consumer insights and research teams for Nike in China, with his ultimate goal of using what he learns to help improve people’s lives. He's originally from Boston before he moved to New York, only to end up in Shanghai where he's been ever since.


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