11 – Managing teams at Apple & IHG in China with Starbucks CMO Emily Chang


00:00 1:15:33

"In China, everything is possible but nothing is easy."

Emily Chang talks with us shortly after she joined as Starbucks as CMO in China where she has worked in the hospitality industry at InterContinental Hotels Group (IHG®). Before that she was the Head of Retail Marketing, Asia for Apple where she worked 'in startup mode' to be the face of Apple brand in Greater China.

Emily is a very down to earth executive who has managed to be extremely successful in the world of marketing without ever feeling that she was a marketing person. Her background was originally in Biomedical Engineering but found herself excelling at Procter & Gamble (P&G) working across every aspect of consumer package goods in the US & China.

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