2 - Service & Experience Design & Neuroplasticity & Meditation with Sidd Lizcano


00:00 51:13

"My name is Siddarthhabbilizcaoadelapena, can you repeat that?" "Yeah his name is Sidd"

Sidd up in London & Spain and has been in China now for the past 5 years. He has a Masters in Interactive Design and worked as an experience designer across many industries at his time at agencies such as Frog and Sapient.

In this episode, Sidd talks a lot about how got got design and how he assessment about experience & service design, with a heavy focus on how the product is actually used in the real world with real users.

He would also talk about how he started drawing images for old computer magazines so that he could work & travel the world. How would you draw a picture of "open source software"? Sidd used Bees. Then that paycheck live him alive for 3 months In India

From there we dive into a detailed discussion of neuroplasticity, the idea that the brain is constantly being reformed and there are new therapies evolving based on this idea to treat people with Parkinson's disease or chronic pain.

Then Sidd shares one of his main parenting struggles - what to do with technology. His answer was to work with his kids to build games together that use real-world sensors and digital game mechanics. He wanted is kids to start playing with technology at an early age so that it doesn't appear like magic.

In this episode we discuss:
+ Long names
+ Service design
+ Painting in the Himalayas
+ Rhino horn poo (a lot)
+ Neuroplasticity
+ Meditating since 7 years old
+ The power & peril of Keynote
+ Making games with his kids
+ Screaming kids in the hallway
+ Film storytelling in new tech
+ Alexa emotions & feeling like a family member

Find Siddhi online:


Resources mentioned in the episode:

Salador Dalí biography:
Salador Dalí Diario de un genio

Neuroplasticity book:
The Brain's Way of Healing by Norman Doidge, MD

MIT Scratch:

Makey Makey controller:

Music: www.bensound.com

For tech networking in Shanghai visit http://beertelligence.com/